Insights into 2019 RFID Trends

Bobby Ball and Robert Fuqua of Atlas RFID Solutions and JovixAs the leader in Material Readiness® for Industrial Construction, Jovix is keenly aware of the trends in RFID technology and where the market is headed. To kick off the new year, we sat down with CEO Robert Fuqua and COO Bobby Ball to discuss their outlook for 2020. This is the first of a two-part series where we’ll look back at the insights of 2019 and the outlook for 2020.

Bobby, we have seen tremendous growth in the use of RFID technology in the Industrial Construction Capital Projects market. What is an area that you noted for strong growth in 2019?

There has been an uptick in the tracking of engineered equipment and bulk materials earlier in the supply chain. Facility Owners and Contractors are demanding that Fabricators and Suppliers attach RFID tags to their materials prior to shipment to their jobsites worldwide. This provides greater visibility for Contractors to understand where their materials are in the supply chain and the opportunity to integrate that data with their Construction schedule and to identify Material Readiness constraints early before it has a negative impact on Construction productivity.

Robert, what about Passive RFID? It was a huge trend in the past. Is the momentum still there?

I have been surprised by how Passive RFID technology has evolved over the past few years where, while sustaining a relatively low price point, read range and reliability has increased dramatically. Over the past year, we have observed a surprising increase in effectiveness for using Passive RFID for locating physical assets, to include metal-intensive assets. Historically, if locating capabilities were required for a solution, Active RFID was the only option. The cost and standardization challenges inherent to Active RFID technology served as a significant barrier to the widespread adoption of RFID in the Construction industry. Indeed, the improved effectiveness of Passive RFID technology has inspired increased demand for tracking materials with RFID throughout the global supply chain.

“What gets measured gets managed. RFID creates a wealth of data to provide valuable information to decision makers.”

Bobby, can you speak to the growing trend of data transparency for the industry and how RFID is contributing?

Right. In addition to Customers using RFID tags to track their material, the industry is seeing and feeling the benefits of leveraging the digital data that is collected throughout the supply chain. Every time a material’s RFID tag is read, it generates a digital timestamp that previously would not have been captured. Contractors are using these timestamps to create Key Performance Indicators on Cycle Times to measure and improve processes. Many Customers are developing robust Jovix Insights dashboards based on RFID data that would not have otherwise been captured with a manual process. What gets measured gets managed. RFID-enabled processes create a wealth of data that can be exploited to provide valuable information to decision makers in a proactive manner.

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As the leader in Material Readiness® for Industrial Construction, we are keenly aware of the trends in RFID technology and where the market is headed. To kick off the new year, we sat down with CEO Robert Fuqua and COO Bobby Ball to discuss their outlook for 2020. This is the first of a two-part series where we’ll look back at the insights of 2019 and the outlook for 2020.

Bobby, we have seen tremendous growth in the use of RFID technology in the Industrial Construction Capital Projects market. What is an area that you noted for strong growth in 2019?

There has been an uptick in the tracking of engineered equipment and bulk materials earlier in the supply chain. Facility Owners and Contractors are demanding that Fabricators and Suppliers attach RFID tags to their materials prior to shipment to their jobsites worldwide. This provides greater visibility for Contractors to understand where their materials are in the supply chain and the opportunity to integrate that data with their Construction schedule and to identify Material Readiness constraints early before it has a negative impact on Construction productivity.

Robert, what about Passive RFID? It was a huge trend in the past. Is the momentum still there?

I have been surprised by how Passive RFID technology has evolved over the past few years where, while sustaining a relatively low price point, read range and reliability has increased dramatically. Over the past year, we have observed a surprising increase in effectiveness for using Passive RFID for locating physical assets, to include metal-intensive assets. Historically, if locating capabilities were required for a solution, Active RFID was the only option. The cost and standardization challenges inherent to Active RFID technology served as a significant barrier to the widespread adoption of RFID in the Construction industry. Indeed, the improved effectiveness of Passive RFID technology has inspired increased demand for tracking materials with RFID throughout the global supply chain.

“What gets measured gets managed. RFID creates a wealth of data to provide valuable information to decision makers.”

Bobby, can you speak to the growing trend of data transparency for the industry and how RFID is contributing?

Right. In addition to Customers using RFID tags to track their material, the industry is seeing and feeling the benefits of leveraging the digital data that is collected throughout the supply chain. Every time a material’s RFID tag is read, it generates a digital timestamp that previously would not have been captured. Contractors are using these timestamps to create Key Performance Indicators on Cycle Times to measure and improve processes. Many Customers are developing robust Jovix Insights dashboards based on RFID data that would not have otherwise been captured with a manual process. What gets measured gets managed. RFID-enabled processes create a wealth of data that can be exploited to provide valuable information to decision makers in a proactive manner.

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